A read that connects you to your WHY

For independent retailers and small business owners who desire to create something meaningful and of purpose. A Call For Connection is for established business owners looking to reconnect with the spark that ignited them to build their business; to find themselves and their direction back in alignment, and for new business owners on the cusp of launching that want to start with a sound foundation of clarity to build and thrive upon. If you are at a point in running your business and you are unclear where your heading or which direction to take, then through this book Sarah will guide you to the answers you are seeking.

5 stars

The WHY

“A comprehensive study into the interrelationships between self, community, and a business. Sarah does an outstanding job of points to ‘reflect’ on, at the end of each chapter. Whether you are thinking about starting a business or have a business already, there is much to glean from this book!!!

— CT

A Holistic Approach to Retail? Yes, please!!!

“As a retail veteran who has worked with top brands and a longtime meditation teacher, I’ve witnessed how hustle culture can strip the heart out of a business. Sarah A. King’s approach is a much-needed antidote. By weaving mindfulness into retail strategy, she offers independent retailers a way to stand out—not just in the marketplace, but in the meaningful connections they build with their communities and themselves.”

— Brian & Angela Bursua

The Heart and Soul of Retailing!

“Sarah King's book is a must-read for anyone jumping into the independent retail space. I cannot recommend this book enough, not only to read, but to actually do the steps she lays out, which will help anyone building their business. Buy this book NOW!”

— Dan Jablons

Sarah's holistic approach to business begs you to look deep inside for the answers to ultimately lead you to creating a business that feels purposeful and that garners strong connections for you as an owner, thus rooting you within your community. A simple, step-by-step guide to support bringing you into alignment to what sparked your idea, and living into that vision.

A Call for Connection: How Connected Retailers Are the Medicine for Fostering Community


Digestible for the busiest of entrepreneurs. Available in Print as Hardback, digital on Kindle or to listen on Audible.