Frequently Asked Questions
Who do you work with?
Independent retailers — primarily women's apparel boutiques, lifestyle stores, children’s boutiques, and specialty shops — anywhere from their first year in business to established multi-location operations. My clients are heart-led owners who want to build something that sustains.
Do you work with online-only retailers, or brick-and-mortar?
Both. The merchandise planning, open-to-buy, and cashflow principles work whether you sell from a storefront, an e-commerce site, or a hybrid model. I also help retailers strengthen the bridge between their in-store and online presentation.
Do I need to be located in St. Louis to work with you?
No. I'm based in St. Louis but work with retailers across the U.S. and beyond. Most of our work happens over video calls, with occasional in-person visits when it makes sense for the engagement.
What makes you different?
Most consultants tend to either be: a spreadsheet expert who can give you a buying plan, but doesn’t connect with what it feels like for you in running your business, or a coach who lifts your spirit but doesn’t have the business acumen.
I am both.
What this means in practice: I will analyze your financials and selling performance with the rigor of a merchandise planner who’s done it for decades - and I’ll also sense when a number on the page doesn’t match what your intuition is telling you…and we’ll work together to determine why.
I bring mindfulness and spiritual depth to the work because I believe how grounded you are as a leader directly shapes what your business becomes.
I bring structure to meet spirit.
What happens on the discovery call?
A relaxed 30-minute conversation. You'll share where your business is, what's working, what isn't, and what you're hoping to build. I'll ask questions, share initial thoughts, and we'll both leave with a clear sense of whether working together is a fit. There's no pitch and no pressure.
How much does it cost?
Investment varies based on each client’s needs and the size of the business - Investment range starts at $1000/month. We'll discuss your specific situation and what kind of support fits during the discovery call, so you'll have clear numbers before making any decision.
I'm not sure my business is 'ready'. Should I still book a call?
Yes! If you're unsure, that's exactly the conversation worth having. I'd rather tell you honestly that you'd benefit more from waiting six months than have you invest before the timing is right.